Is your business right for social networking? The answer is not always what you would expect.

Ask your colleges how much ‘new’ business they attract using social networking sites like Twitter and Facebook. Most likely the answer will be little to none. Even with thousands of dollars spent and hundreds of hours marketing to your social followers, the results rarely return a positive ROI. Known your followers, know your market. Understand that not all businesses are an ideal fit for social marketing.

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