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Franchise Marketing Case Study #1
Take a very well known and established brand like PremierGarage®, a leader in the garage industry since 2002, and attempt to integrate a new segment of the home improvement service industry such as custom closets and other "in-the-home" services. With over 100 "garage only" franchisees, Sequel2 was brought in by Home Franchise Concepts to create a comprehensive marketing strategy and message to help launch a new united brand, Tailored Living.
First, Sequel2 optimized and integrated products from TailoredLiving.com onto PremierGarage.com. Next, we slowly starting allocating small portions of each franchisees Pay-Per-Click budget to the new in-home segment to help with branding and product awareness to potential customers in their geo-targeted territory. Next, we used our database from nearly a decade of "garage" enhancement jobs to inform past clients of the new product offering. Today, PremierGarage® and Tailored Living® are one of the fastest growing home improvement franchise organization in North America.
Each company listed below has been a client of Sequel2 since at least 2009.
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